- 1. High-Intensity Cooling Impact: WS-23 delivers a robust and immediate cooling sensation primarily targeting the tongue and roof of the mouth, providing an instant refreshing experience.
- 2. Neutral Sensory Profile: Unlike menthol, it is virtually odorless and tasteless, ensuring that the cooling effect does not interfere with or overpower the product's original aroma or flavor.
- 3. Thermal Stability: Exhibits excellent heat resistance, maintaining its cooling potency even after high-temperature processing up to 200°C, making it ideal for baked goods and heat-treated beverages.
- 4. Smooth Experience: Provides a clean "chill" without the bitterness, stinging, or burning sensations often associated with other synthetic cooling agents.
- 5. Long-Lasting Performance: Offers a sustained cooling duration, effectively extending the perception of freshness in oral care and confectionery products.





